No matter how often we’re told not to judge a book by it’s cover, the impact that a visual representation has is undeniable, whether it be good or bad. When that visual is a representation of your company’s brand such as a logo, brochure graphic, t-shirt, or event banner, the impression you make should be a positive one.
What not to do
As someone who personally makes way too many purchase decisions based solely on looks, I love to design and perfect logos and other graphics, whether for the web or print. While this isn’t my main area of focus, it is something that I offer in addition to website design and custom WordPress themes, or as a stand alone service.