Better Logo, Better Design, Better Friendship
March 13, 2009 — Writings
Last night, I officially launched my new logo including a cleaned up version of my site’s design. The old logo was designed by me a few years ago, and it suited me and my experience level back then, but I have known for a long a long time that it needed some major improvements. I’ve played with different ideas off and on, but I finally realized that I just wasn’t going to be able to create something that pleased me 100%. After all, I am my toughest critic. So I decided to contact an old acquaintance and see what she could do for me.
I first met Lucy Adams, aka “lucy mango” on Sitepoint or Cre8tive Pixels, doing logo design contests back before 99designs, and all contests were in the Sitepoint marketplace. I’ve always loved great logo design, but I just haven’t got the hang of it quite like Lucy and other top notch logo designers, and every time she would enter a contest I was in already, I knew it was time to sit back and watch her claim yet another win, because she just has awesome skills. We’ve kept in touch here and there over the years, but when I finally decided to consult an expert to re-brand my business, I knew exactly who was up to the challenge. Her style was just what I needed, and the compositions she presented were all great. Her prices were great too, and now we have established a better friendship and hope to work together more in the future.
The new logo Lucy has given me pays tribute to the old one as it uses the same half rounded/half squared idea to form an H. The font used was modified to remove the spurs from the m’s, a’s and r, which really add to the uniqueness. Overall, I am completely satisfied with her prices, process, policies, and the final result. So far, I’ve heard nothing but good feedback. I can hardly wait to get my new business cards and stationary done.
One of the things that pushed me towards getting a new logo design, was the fact that my website was a mess. The design was okay, but it wasn’t really showing my best work. I’m a bit like a mechanic or a contractor. We do great work for our clients, but you can’t tell much by looking at our own cars/houses/websites. So I knew the first step was a new logo. Once that was settled and squared away, I started updating and cleaning the design, making better alignment choices, and changing a few things about the presentation of the content. Here it is, live at last, and I am happy to see it finally making a good representation of my expertise. I will eventually do another major overhaul, but probably not for at least a year or so.
So, what do you think?