Landing Page Marketing
Marketing on the internet has so many options, it makes my head spin to think of them. One thing that is pretty popular, and I think a great idea, is to have a simple landing page. It’s important for a website to have the most content about it’s subject as possible, but when you’re trying to focus sales on a main item, it’s good to have a page that simplifies the information to hook an interested reader in. You can then use this to be a landing page for tergeting advertising, like paid linking and Google Adwords.
AShop Shopping Cart Software is a good example of this use of marketing. Here, they have a main page that gives you summarized details of what they are offering, and then link you in to their main page to find out more. The points that they list on the page are relevant, and convincing. This is a competetive market, and I think they spell themselves out well.
However, as a designer, I would definitely spice up the look of the content. It’s important for the reader to feel comfortable reading text on a computer. This borders on “squint and follow lines with finger” readability.
But as I said before, what you’re actually reading, is good stuff. It’s concise, but to the point. It doesn’t offend or name call, yet it convinces the reader of a need, and that they have the solution.
This is a type of marketing I might be trying out myself. I’ll let you know the results.